ICRI Campus
Course Description
I. The BBA in Digital Marketing is a three-year undergraduate programme that focuses on the advanced study of strategies used in the marketing of products or services through digital technology such as the internet, mobile phones, display advertising, and other digital media.
Industry
According to predictions, this business will likely surpass 350 billion INR by 2023. This industry is growing at a pace of 25% to 30% every year. These data show that the digital marketing business is still popular among marketers and has a lot of room to grow.
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The boom in smartphone sales in India is catalysing market development for digital marketing. India has one of the world's largest smartphone marketplaces. It has a diverse consumer base, spanning from youth to the elderly. As a medium-maturity market, India has great development potential.
The market for digital advertising is being pushed by increased demand for such electronic mediums, which is raising the demand for digital advertising.
Digital marketing is the promotion of digital media services and products, mostly through online platforms, particularly mobile phones, advertising displays, or any other medium. Search engine optimisation (SEO), search engine marketing (SEM), content marketing, content management, campaign marketing, social media marketing, social media optimisation, display advertising-books, data-driven marketing, e-commerce marketing, email direct marketing, and optical discs and games have all grown in popularity
The country has the world's second-largest online market, with a vast population of internet users who spend a significant amount of time on digital platforms and social media. The increased reliance on the internet has increased demand for computers, mobile phones, and other electronic gadgets.
Curriculam
SEMESTER I
- Business Communication
- Introduction to Media and Computer Applications
- Financial Budgeting
- Computers in Management
- Financial Services & Institutional Supports
SEMESTER II
- Economics for Managers
- Cost and Management Accounting
- Quantitative Techniques for Management
- Environmental Studies
- Social Communication
SEMESTER III
- Management Information Systems
- Content Marketing
- Managerial Economics
- Analysis & Design of Business System
- Organizational Behavior
SEMESTER IV
- Visual Design
- Marketing Management
- Communication Theory
- Brand and Brand Positioning
- Tools in Digital Marketing & E – Commerce
SEMESTER V
- Content Writing
- Content Marketing
- Public Relation
- Cyber Security
SEMESTER VI
- Social Media Marketing
- Change & Innovations Management
- Reputation Management
- International Business Management
- Digital Media Analytics
What You Will Become ?
Marketing Manager
As a marketing manager, you will create and implement marketing strategies for a variety of platforms, such as print and digital media. Alternatively, you may choose to focus only on one marketing platform within your organisation. You can be assessing the success of a campaign one day and coming up with fresh marketing ideas with your team the next
Account Manager
Working with an internal team is a must for some marketing roles, while others call for client interaction. Account managers serve as a point of contact between marketing companies and their clients, but this is not just a middleman position.
Account managers are responsible for:
- Promoting connections between clients and agencies
- Recognizing and meeting customer needs
- Managing and communicating with clients
- Selling more agency goods and services
- Collaborating with the marketing and sales departments
Social Media Manager:
Today's communication methods include posting, tweeting, and sharing; these are also the channels social media administrators use to sell to their audience. Social media managers are responsible for enhancing a business's online presence by disseminating captivating images and lucid, succinct, and educational information. As they interact directly with audiences, they serve as the company's spokesperson in numerous ways.
Market Research Analyst
Analysts of market research assist their employers in determining the best ways to advertise to and connect with their target markets. But when making these choices, market research analysts adopt a more direct route. Market research analysts, as their title suggests, analyze data they collect from surveys, questionnaires, polls, and other sources in order to:
Public Relations Specialist
Public relations professionals meticulously develop their organization's voice, much like social media managers do. However, public relations professionals are also in charge of managing a company's public image across all media. Additionally, public relations professionals may communicate with a variety of audiences, including as consumers, media outlets, and investors. Every opportunity to promote your business well should be taken. A public relations professional, often known as a media specialist or a communications specialist, may be responsible for the following tasks:
