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Bhopal Campus
BBA Digital Marketing
UGC Recognized 3 Year Program
Study at ICRI's top ranked university
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Scope of The Course
  • Vacancies
    INR 3.5 Lacs to INR 5.5 Lacs PA

    Starting Salary Package

  • INR 3.5 Lacs to 6.0 Lacs
    INR Over US$ 350 Bn in 2023

    Industry Size

  • U$D 16
    Over 1.2 lakhs in India

    Positions vacant

BBA Digital Marketing
 
Why ICRI?

ICRI is a pioneer Institute in India offering specialized programs in Logistics & Supply Chain Management.

Additional certification from India's leading trade organization ie CII (Confederation of Indian Industry) & Safe Express, India's market leader in logistics

19000+ student's alumni network working across the globe.

Average starting salary of ILAMian's INR 4.0 lac to INR 7.0 lacs P.A.

Industry Attachments: Project Work, Guest Lectures, Preparation & Presentation, Seminars, Conferences, Integrated Experience- Internship / Training in the Industry.

what will be taught??

SEMESTER I

    Business Communication

    Introduction to Media and Computer Applications

    Financial Budgeting

    Computers in Management

    Financial Services & Institutional Supports

SEMESTER II

    Economics for Managers

    Cost and Management Accounting

    Quantitative Techniques for Management

    Environmental Studies

    Social Communication

SEMESTER III

    Management Information Systems

    Content Marketing

    Managerial Economics

    Analysis & Design of Business System

    Organizational Behavior

SEMESTER IV

    Visual Design

    Marketing Management

    Communication Theory

    Brand and Brand Positioning

    Tools in Digital Marketing & E – Commerce

SEMESTER V

    Content Writing

    Content Marketing

    Public Relation

    Cyber Security

SEMESTER VI

    Social Media Marketing

    Change & Innovations Management

    Reputation Management

    International Business Management

    Digital Media Analytics

What Will You Become

    1.    Marketing Manager

    As a marketing manager, you will create and implement marketing strategies for a variety of platforms, such as print and digital media. Alternatively, you may choose to focus only on one marketing platform within your organisation. You can be assessing the success of a campaign one day and coming up with fresh marketing ideas with your team the next.

    2.    Account Manager

    Working with an internal team is a must for some marketing roles, while others call for client interaction. Account managers serve as a point of contact between marketing companies and their clients, but this is not just a middleman position.

    Account managers are responsible for:

     

    • Promoting connections between clients and agencies
    • Recognizing and meeting customer needs
    • Managing and communicating with clients
    • Selling more agency goods and services
    • Collaborating with the marketing and sales departments

     

    3.    Social Media Manager

    Today's communication methods include posting, tweeting, and sharing; these are also the channels social media administrators use to sell to their audience.

    Social media managers are in responsible of enhancing a business's online presence by disseminating captivating images and lucid, succinct, and educational information. As they interact directly with audiences, they serve as the company's spokesperson in numerous ways.

    4.    Market Research Analyst

    Analysts of market research assist their employers in determining the best ways to advertise to and connect with their target markets. But when making these choices, market research analysts adopt a more direct route. Market research analysts, as their title suggests, analyze data they collect from surveys, questionnaires, polls, and other sources in order to:

    • Deliver findings, conclusions, and recommendations to clients.
    • Establish the position of a company in the industry.
    • Measure the effectiveness of marketing strategies.
    • Prediction of marketing trend

    5.    Public Relations Specialist

    Public relations professionals meticulously develop their organization's voice, much like social media managers do. However, public relations professionals are also in charge of managing a company's public image across all media.

    Additionally, public relations professionals may communicate with a variety of audiences, including as consumers, media outlets, and investors. Every opportunity to promote your business well should be taken. A public relations professional, often known as a media specialist or a communications specialist, may be responsible for the following tasks:

    • Analyzing public opinion of an organization and its actions.
    • Curating and protecting an organization’s public image.
    • Ensuring an organization’s brand is consistent across all platforms.
    • Ensuring marketing strategies align with a company’s public image.
    • Preparing press releases and speeches.
Industry

    According to predictions, this business will likely surpass 350 billion INR by 2023. This industry is growing at a pace of 25% to 30% every year. These data show that the digital marketing business is still popular among marketers and has a lot of room to grow.

    The boom in smartphone sales in India is catalysing market development for digital marketing. India has one of the world's largest smartphone marketplaces. It has a diverse consumer base, spanning from youth to the elderly. As a medium-maturity market, India has great development potential.

    The country has the world's second-largest online market, with a vast population of internet users who spend a significant amount of time on digital platforms and social media. The increased reliance on the internet has increased demand for computers, mobile phones, and other electronic gadgets.

    The market for digital advertising is being pushed by increased demand for such electronic mediums, which is raising the demand for digital advertising.

    Digital marketing is the promotion of digital media services and products, mostly through online platforms, particularly mobile phones, advertising displays, or any other medium. Search engine optimisation (SEO), search engine marketing (SEM), content marketing, content management, campaign marketing, social media marketing, social media optimisation, display advertising-books, data-driven marketing, e-commerce marketing, e-mail direct marketing, and optical discs and games have all grown in popularity. 

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