ICRI forays into healthcare management

ICRI Health also announced the appointment of Dr M Srivastava, former professor of hospital administration, University of Pune and a pioneer of healthcare management services associated with various prestigious institutes like the Armed Forces Medical College, Pune, AIIMS, IGNOU, etc, as director (Health Services) – ICRI Health.

“The launch of this new division also marks four years of ICRI’s successful existence in the field of education” , said S R Dugal, chairman, board of directors, ICRI. Besides, ICRI Health also declared its alliance with Academy of Hospital Administration (AHA) for jointly conducting hospital operations management and healthcare industry related courses.

ICRI Health, a division of ICRI India, claims to be the pioneer of the allied healthcare education courses in India and aims to develop the healthcare sector and support professionals in the Indian health care industry.

“The institute aims to be a leader in scientific health care management education and seeks to introduce well defined processes into the marketing of the healthcare segment and hospital administration in India and help bridge the gap by offering well trained professionals for the medical tourism and hospital operations management industry. For the medical tourism course, faculty from Singapore Health (Singapore) will be teaching the modules in India,” said Dugal.

The industry-centric job oriented courses at ICRI are said to be developed in association with the corporate world. The faculty drawn from the industry and academia are from medical , management and tourism sectors. The institute has large, well-equipped campuses in Delhi, Mumbai, Ahmedabad, Kochi, Hyderabad and Bangalore.

According to a study by McKinsey and the Confederation of Indian Industry, medical tourism in India could become a $1 billion business by 2012. The report predicts that: “By 2012, if medical tourism were to reach 25 per cent of revenues of private up-market players, up to 2,297,794,117 USD will be added to the revenues of these players.”

The Indian government predicts that India’s $17-billion-a-year health-care industry could grow 13 per cent in each of the next six years, boosted by medical tourism, which industry watchers say is growing at 30 per cent annually. For long promoted for its cultural and scenic beauty, India is now being put up on international map as a heaven for those seeking quality and affordable healthcare. Analysts say that as many as 150,000 medical tourists came to India in 2004.

“As Indian corporate hospitals are on par, if not better than the best hospitals in Thailand, Singapore, etc there is scope for improvement, and the country is becoming a preferred medical destination specially for the African nations, SAARC countries, Middle East and European nations apart from the US and UK . In addition to the increasingly top class medical care, a big draw for foreign patients is also the very minimal or hardly any waitlist as is common in European or American hospitals” , added Dugal.

Apparently, more and more tourists are choosing India as their medical treatment destination because it has a rich cultural heritage and innumerable tourist destinations. And here, ICRI can strive hard to be the future torch bearer for similar institutes in India.

It can bring in a paradigm shift in the healthcare and wellness segment using the science of management and training to ensure continuity, maximise capacity and improve quality of care. “India has a huge potential in terms of capability and quality and this is what we need to harness today in the healthcare and wellness segment” , said Dugal.